NIKE,Studio,Sport Legend,Outdoor,Bras + Leggings DKNY,Lingerie,Active,Basics URBAN OUTFITTERS,Intimates,Lounge,Process ACTIVE LAB,Perfomance,Yoga,Techlite,SKI-III CREATIVE DIRECTION,Style,Innovation
Lisa Mechanic
Studio Sport Legend Outdoor Bras + Leggings
Lingerie Active Basics
Process Intimates Lounge
Ski-III Perfomance Yoga Techlite
Style Innovation

SKI-III

As a new generation takes skiing to new heights this project explores a new visual identity for ski culture. Snowboarders have traditionally brought edge to the mountain reflecting skateboard style. Emerging youthful skiers are seeking their own way to individualize. Fusing the influence of urban style, sleek racing graphics, and hi-tech futurism this concept explores the possibilities.

 
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ALTITUDE EXPLORER

Surplus + utility details serve as style and function for powder addicted skiers. Using reinforced materials to shield the elements, while featuring functional utilitarian details to be the voice of the trend. Applying this concept to info-graphics identifying coordinate and altitude stats.

 

GRAPHIC ATTITUDE

A sleek approach to heritage racing graphics. Understated statements that serve as functional protection. Exploring rubber coating, liquid lycra, and other sealants with a linear edge.

 

ELEVATED EQUIPMENT

Innovating elevated gear that offer practical solutions. Helmet with masked designed to release oxygen when carving at high altitudes. Boots that have a removable outer shell to transform into walking snow boots. Exploring the use of Graphene to add strength while defrosting and powering heat to your boots and skis.